Every email matters.

Introducing RiteTone, your emotional intelligence assistant.

According to Psychology Today, emotional intelligence is the ability to identify and manage your own emotions and influence the emotions of others.

RiteTone helps you increase your emotional intelligence in email conversations by providing insights into the emotional tone and language style for emails you are about to send, and in understanding emails you have received.

RiteTone is supported in Outlook on the Web, Outlook 2013+, Outlook 2016+, and Outlook 2016 for Mac environments.


How Does RiteTone Help You?

Understand How Your Words Will Be Interpreted

Never again get an unexpected reaction to your email because your words were not interpreted as you intended.

Save time with insights into the other person

Never miss the subtle cues from a sender on their emotional tone and writing style.

Stay Focused, Never Leave Outlook

Regardless of what you are doing with email, the analysis results are displayed right beside your work. You can quickly make changes before you hit send.

Improve Every Email With Emotional Intelligence

If you sometimes misinterpret how someone is feeling from an email you get, or you wonder how your email was so misunderstood by the recipient, RiteTone can help.

People read an email and based on the words, instantly judge the other person's state of mind. They may assume them to be angry, sad, confident, tentative or some combination of those. As well, when using email people are more likely to perceive negative emotions with greater intensity than they do positive emotions.

RiteTone saves you time and reduces misunderstandings by helping you manage how you come across to the other person. RiteTone does this by using linguistic analysis to detect two key aspects of any conversation: emotional tone and language style.

Move Your Reader

  • The more confidence you express, the more likely the other person will be satisfied with your reply.
  • The more tentativeness you express, the less likely the other person will be satisfied with your reply.
  • The more anger you express, the less likely the other person will be satisfied with your reply.
  • The more sadness you express, the less likely you will find approval with your audience.
  • The more emotionless or impersonal you are, the less likely you will find approval with your audience.
  • The more joyful you are, the more likely you will find approval with your audience.

Increase Engagement

  • Tone similarity with the other person's email can cause a 45% improvement in willingness to communicate.
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If you would like to know more, please see the research details at ibm.com.

Words are important

Each sentence below conveys a very different strong tone or style. Confidence ranges up to 90%, disgust ranges up to 68%, and analytical ranges up to 77%.

  • The smell from the skunk was very fragrant.
  • The smell from the skunk was overpowering.
  • The smell from the skunk caused everyone to leave.

Proven technology

RiteTone uses IBM Watson™ Tone Analyzer service to detect emotional and language tones. This service has been successfully used in predicting:

  • Customer satisfaction in support forums
  • Customer satisfaction in Twitter responses
  • TED Talk applause
  • Twitter retweets and likes
  • Caller's mood in a conversation with a call center

RiteTone's Feedback to You

Emotional Joy Joy or happiness has shades of enjoyment, satisfaction and pleasure. There is a sense of well-being, inner peace, love, safety and contentment.
FearA response to impending danger. It is a survival mechanism that is a reaction to some negative stimulus. It may be a mild caution or an extreme phobia.
SadnessIndicates a feeling of loss and disadvantage. When a person can be observed to be quiet, less energetic and withdrawn, it may be inferred that sadness exists.
DisgustAn emotional response of revulsion to something considered offensive or unpleasant. It is a sensation that refers to something revolting.
AngerEvoked due to injustice, conflict, humiliation, negligence or betrayal. If anger is active, the individual attacks the target, verbally or physically. If anger is passive, the person silently sulks and feels tension and hostility.
Language Analytic A person's reasoning and analytical attitude about a subject. A higher score is more likely to be perceived as intellectual, rational, systematic, emotionless, or impersonal.
ConfidenceA higher score is more likely to be perceived as assured, collected, hopeful, or egotistical.
TentativeA person's degree of inhibition. A higher score is more likely to be perceived as questionable, doubtful, limited, or debatable.

Looks and feels like Outlook

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RiteTone analyzes both incoming and outgoing emails. The RiteTone add-in integrates directly into the Office ribbon, as if it were a native part of Outlook.

The RiteTone dashboard identifies five different emotional tones and three different language styles, at both an overall email level, and individual sentence level. RiteTone also allows you to filter this information, to focus on the tones, styles and attributes that are important to you.

RiteTone is based on research to understand whether the words we use in our day-to-day lives reflect who we are, how we feel, and how we think. After several decades of effort in this area, it is now accepted in psychology, marketing, and other fields that language reflects more than just what we want to say. The frequency with which we use certain types of words can provide clues to personality, thinking style, social connections, and emotional states.

Why did we build RiteTone?

There are many advantages to using email in the workplace. On one hand it's quick, and at the same time you can choose when to respond. However, in face-to-face or even voice communication, we rely heavily on visual and verbal information like facial expression, body posture, gestures, and voice tone to interpret and predict other people's behavior.

Without these important visual and verbal cues, our imaginations fill in the blanks as to what the person sending the message intended, and how they felt about the communication. We rarely fill in the blanks with positive intentions. This can lead to misunderstanding, damaged relationships, and poor business decisions.

This is why we built RiteTone. We help people communicate better via email by using a tool that helps you understand the emotional context of not only yourself but the other person as well.