A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the site again, the cookie allows that site to recognize your browser. Cookies may store user preferences and other information. Cookies provide a convenience feature to save you time, or tell the webserver that you have returned to a specific page. For example, if you personalize RiteTone, a cookie helps us to recall your specific information on subsequent visits. When you return, the information you previously provided can be retrieved, so you can easily use the customized features.
Cookies set by RiteTone are called "first party cookies". Cookies set by parties other than the website owner are called "third party cookies". Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognise your computer both when it visits the website in question and also when it visits certain other websites.
We use first party and third party cookies for several reasons. Some cookies are required for technical reasons in order for RiteTone to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance their experience. For example, RiteTone keeps track of the pages you visit within RiteTone, in order to determine what portion of the application is the most popular or most used. This data is used to deliver improved functionality. Third parties serve cookies through RiteTone for analytics and other purposes. This is described in more detail below.
Last updated: May 18, 2018